Real-world experience beats any showroom
Autor: Peter Sadofsky I LinkedIn
Application Expert for Metrology at HECHT AG (Degree in Wood Technology)
For years, Peter Sadofsky has been working directly with customers on-site, understanding the challenges of daily operations: varying materials, individual workflows, and the demand for achieving reproducible quality under real conditions.
His focus: Not just explaining machines—but proving them in real-world applications.
Table of Contents
Why I bring our DS350 double miter saw directly to the customer
Over the past few years, I have visited many facilities.
- Every one of them operates differently.
- Different materials.
- Different workflows.
- Different requirements.
That is why, during a demonstration, I am primarily interested in one question:
👉 Does the machine work where it is supposed to run every single day?
Not in a showroom.
Not under ideal conditions.
But in actual operation.
With the employees who will be using it later.
With the parts that are produced daily.
And under the time pressure that is part of everyday life.
This is exactly why I bring our machines directly to the customer.
Because that is where you see what a solution is really capable of.
The machine on our roadshow: HECHT Exenso DS350 – Double Miter Saw
Precise miter cuts
Simple operation
Demonstration directly in your facility
Processing of your own profiles
How the idea was born
The idea came about during a post-work beer during the COVID era.
Trade fairs were canceled. Demonstrations were postponed.
At the same time, many companies were facing important investment decisions.
Back then, we asked ourselves a simple question:
Why should a customer have to go to a trade fair or come to us to experience a machine?
Ultimately, the decision is made later in their own facility.
So, we started simply bringing the DS350 to the customer.
Looking back, that was one of our best decisions.
Since then, everyone involved—from apprentices and machine operators to senior management—experiences the technology exactly where it will be used.
What really happens during an on-site demonstration
When I demonstrate our machine at a customer’s site, it is not about a perfect PowerPoint presentation.
It is about real-world practice.
We work with customer parts.
With real material.
And under the real conditions that prevail in the factory every day.
We answer the questions that really count:
- How fast is the process in reality?
- Is the operation intuitive?
- Does the machine fit into the existing workflows?
- Can the employees work with it directly?
Often, it becomes clear within a short time whether the solution is a true fit. That is exactly what these demonstrations are for.
After many demonstrations in a wide variety of companies, I know one thing:
I rarely have the best conversations in a meeting room.
They happen directly at the machine.
Because that is where I see how employees react, what questions arise, and whether a solution actually makes their workday easier.
The moment that changes almost every appointment
There is a moment that I experience time and again during demonstrations.
The machine starts.
The short 70 mm part is cut.
And suddenly, it goes quiet.
Then everyone looks.
First the operator.
Then the production manager.
Then the management.
And I often hear sentences like:
“Okay, that is really fast, safe, and independent of the operator.”
“I expected that to be much more complicated.”
These moments are the decisive ones for me.
Not any data sheets.
Not theoretical performance figures.
But the moment when everyone sees how the solution can actually improve their workday.
The best decisions are made where production happens
Of course, a showroom has its place.
But in my experience, the most important decisions are made directly in production.
Where material is moved.
Where employees work with the processes every day.
And where profitability is created.
That is why I bring our machines directly to the customer.
Because that is the only place to prove whether this solution will convince you.
Want to experience the DS350 live at your facility?
Just send me a WhatsApp—ideally with your location.
Our next roadshow starts in September. Maybe we’ll see you at your shop soon.
Peter Sadofsky
